For some people advertising is a business. It is one more tool that is part of a bigger marketing plan to SELL MORE STUFF. For me as advertising can be resumed in one word: ART. Advertising is known to use different appeals to deliver a certain message, the ad I chose uses the fear appeal.
The ad starts as a typical cleaning product, happy bubbles singing and dancing to a happy jingle. But later it takes a creepy turn and shows the residues of the cleaning product who basically say that they (cleaning products) trick you to think your bathroom is clean but its really not. I think it’s gets your attention because it is so funny, and it uses fear appeals to persuade people and im sure many people can relate to the commercial and that makes it even more powerful.
Fear appeals in advertising have been used for decades; listerine basically created bad breath by using this appeal in its ads. Fear appeals in ads are very persuasive mostly because consumers can relate to the message and want to buy the product to prevent anything bad from happening. For example, most deodorant commercials appeal to the social fear of fitting in, making good impressions and not being ridiculed. Fear appeals are a common theme in PSAS.
As I said before, this ad uses fear appeal by basically tell you that you are being tricked by your cleaning product, they just make your bathroom LOOK clean but it doesn’t mean it IS clean. It appeals to the fear of wanting your bathroom to be clean, germ free and I think it does creatively delivers that message in a funny way.
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