"Arguing against globalization is like arguing against the laws of gravity.”

Being an international student from Panama city I have seen and felt the effects of globalization in my country. The good thing about it is that coming to America wasn’t such a big deal since Panama has adopted much of the American culture, specially in terms of media.

Globalization is an ongoing process in which flow of goods, services, money, and ideas are integrated across national borders through a global network of communication, transportation, and trade.

One of the globalization concepts is hybridization that is when you take and formula that was successful in one place and adopted it somewhere else. The new reality show “Latin American Idol” is an excellent example of hybridization. It is basically the same concept of “American idol”, only that with latin people. So if one day you feel like watching some sexy bootylicious latinas singing and dancing, this is definitely your show to watch. Ps. Panama won the first season, say whaaat!!! :)

Isnt globalization beautiful?

Xoxo

-MK

Fear Appeal in ADS

For some people advertising is a business. It is one more tool that is part of a bigger marketing plan to SELL MORE STUFF. For me as  advertising can be resumed in one word: ART. Advertising is known to use different appeals to deliver a certain message, the ad I chose uses the fear appeal.

CLICK HERE!

The ad starts as a typical cleaning product,  happy bubbles singing and dancing to a happy jingle. But later it takes a creepy turn and shows the residues of the cleaning product who basically say that they (cleaning products) trick you to think your bathroom is clean but its really not. I think it’s gets your attention because it is so funny, and it uses fear appeals to persuade people and im sure many people can relate to the commercial and that makes it even more powerful.

Fear appeals in advertising have been used for decades; listerine basically created bad breath by using this appeal in its ads. Fear appeals in ads are very persuasive mostly because consumers can relate to the message and want to buy the product to prevent anything bad from happening. For example, most deodorant commercials appeal to the social fear of fitting in, making good impressions and not being ridiculed. Fear appeals are a common theme in PSAS.

As I said before, this ad uses fear appeal by basically tell you that you are being tricked by your cleaning product, they just make your bathroom LOOK clean but it doesn’t mean it IS clean. It appeals to the fear of wanting your bathroom to be clean, germ free and I think it does creatively delivers that message in a funny way.

"One Man Wolfpack"

Introduction: The first act introduces the characters getting ready to go to Vegas to for their best friend Doug bachelor party. They are all excited to get away from their boring day to day life and have some fun in Vegas. Some funny stuff happens at the hotel they are at, they are having fun, and at night they all took a shot in the rooftop of the hotel before leaving for what was supposed to be the “best night of their lives” (one man wolfpack, anyone?)

The complication happens in the second act when they wake up the next day, the hotel suite is completely upside down, one of the friends is missing a tooth, theres a tiger in the bathroom and a baby (Carlos) on the closet and nobody remembers a thing. Later they realized their “wolfpack” is missing one wolf: DOUG. They trace their steps back with help of people they met that night, in order to find Doug and go back home on time for the wedding.

Resolution: After tons and tons of weird stuff, they finally find Doug in the rooftop of the hotel. The climax happens when they find him and have few minutes to get back home to be in time for the wedding. Of course they make it back just in time, Doug gets married, Stu leaves his wife for a stripper, and they end up realizing they took some pretty crazy pictures of that night.